This type of communication takes place from superiors to subordinates in a chain of command. Managers use it to convey work related information. However, in addition to being used as a tool to maintain discipline, give direction, etc. thus type of communication, if used properly, can manifest as:

  • An idea
  • To encourage
  • To explain changes
  • To gratulate, etc. 
On the other hand, if not handled correctly it can lead to:

  • Interactive problems
  • Lack of motivation
  • Distortion of information
  • Slow feedback
  • Finally, work morale falls.
We can help you avoid the traps and provide you with tools that will boost your employees morale.