This type of communication takes place from superiors to subordinates in a chain of command. Managers use it to convey work related information. However, in addition to being used as a tool to maintain discipline, give direction, etc. thus type of communication, if used properly, can manifest as:
- An idea
- To encourage
- To explain changes
- To gratulate, etc.
- Interactive problems
- Lack of motivation
- Distortion of information
- Slow feedback
- Finally, work morale falls.